The Puerto Vallarta Tourism Board is pleased to announce the appointment of Javier Aranda Pedrero as its new General Director. Aranda Pedrero, a 25-year tourism industry veteran, has considerable experience promoting travel to Mexico across domestic and international markets. He returns to Mexico after five years at the helm of
the Mexico Tourism Board’s office in Madrid, where he served as Regional Director for Europe.
Prior to this role, Aranda Pedrero spent 20 years in key tourism positions in the State of Quintana Roo; including General Director of the Riviera Maya Tourism Board and before that General Director of the Cozumel Tourism Board. Aranda Pedrero is a native of Mexico City and studied publicity and marketing at the Centro de Estudios en Ciencias de la Comunicación (CECC University), Mexico’s only communications-focused higher education school. He began his career in the hotel industry and quickly rose to leadership positions at the National Chamber of the Restaurant and Food Industry (CANIRAC) and the Hotel & Motel Association of Cozumel.
“I look forward to working with our team, stakeholders, local private sector and international industry partners to continue to strengthen Puerto Vallarta’s reputation as a leading tourism destination and build on the success of a number of record years for overseas tourism to the city,” said Aranda Pedrero.
Commenting on the appointment, Álvaro Garciarce Monraz, President of the Puerto Vallarta Hotel Association and the Tourism Board, said: “I believe Puerto Vallarta will greatly benefit from Javier Aranda Pedrero’s extensive experience and superior track record of achievements in the growth and diversification of travel to Mexico.”
About the Puerto Vallarta Tourism Board
The Puerto Vallarta Tourism Board is responsible for promoting Puerto Vallarta as a tourism destination both in national and international markets. Located in the heart of Mexico’s Pacific coastline and framed by the rugged, tropical Sierra Madre Mountains and the shores along Banderas Bay, Mexico’s largest natural bay and second largest on the American
continent, Puerto Vallarta is easily accessible from the U.S. and Canada. Its warm tropical climate, with average daytime temperatures of 80 F and cooler evening temperatures in the mid 60’s F, make it an ideal vacation destination any time of the year. Located 4 miles from downtown Puerto Vallarta, Gustavo Diaz International airport received over 4 million visitors annually. The destination is home to 300,000 residents and offers an estimated 22,500 hotel rooms with over half in 4-star-plus properties.