by Ron Morgan Properties
Who knew that made-in-Mexico Coca-Cola – hecho en México – would cause such a stir?
MexiCoke, as it’s called in the U.S., has been the subject of historians, hipsters, politicians, protesters and foodies. Even the fine writers at Smithsonian Magazine, Guardian News and Bloomberg have covered it
And why? One word; sugar.
Indeed, MexiCoke has a colorful history due to sugar, trade wars, obesity, tax reform, and ex-presidents.
We’ve condensed some of the highlights for your amusement and enlightenment:
- Vincente Fox: Not only was he Mexico’s 55th President, he made his mark with Coca-Cola. According to Wikipedia:
“In 1964, Fox went to work for the Coca-Cola Company, where he started as a route supervisor, and he drove a delivery truck. He quickly rose in the company to become the supervisor of Coca-Cola’s operations in Mexico, and later all of Latin America”
- Which is Better, Mexican Coke or U.S. Coke? According to Bloomberg News and others, Coca-Cola purists swear that Mexicoke tastes better than the American version because it’s made with sugar cane, not high-fructose corn syrup. The Mexican version is now widely available in the U.S.
- The Sugar-Versus-Fructose Trade Wars: Mexico has battled the U.S. and WTO (World Trade Organization) in order to protect Mexican sugar-based industries against the import of cheaper, American-made fructose sweeteners. According to the Smithsonian Magazine, the popularity of sugar-based Coca-Cola triggered the conflict.
- American MexiCoke Fans and Foodies Began Illegally Importing it into Texas Prior to 2005 (and 21 other fun facts and trivia):
From the Houston Chronicle:
“It started to be imported legally into the Texas in 2005, but before that it found its way into U.S. stores in largely Latino neighborhoods through other means”
“Mexican Coke is currently part of the American Enterprise exhibit at the National Museum of American History at the Smithsonian Institution.”
“Mexican coke is consumed at nearly twice the rate of U.S. Coke, with more than 670 servings per person, per year in Mexico.”
- Mexico’s “Sin Tax” on Coca-Cola: In 2014, Mexico introduced an 8 percent tax on processed beverages and foods containing more than 275 calories per 100 grams. The aim is to reduce soda pop and junk food consumption and tackle Mexico’s obesity problem. According to the Guardian Newspaper, it may be working.
- Mexico Coca-Cola has a Wikipedia page and Fan page on Facebook